Aiming High

Hairtools came to us to help make a bigger impact at Salon International. The largest trade event in the UK Hairdressing calendar.

After several years of exhibiting with stands that just ‘did the job’ they wanted something that would be a focal point of the exhibition and attract the masses to their unique and high quality products they have to offer.

Incorporating a huge store room for a mountain of stock and 16 metres of surrounding counters for their display areas we were fast losing floorspace and had to look upwards to maximise the branding impact. By suspending and stacking a six metre wide circular banner and four other three metre banners we were able to dominate the exhibition hall with the brand logos of the products they offer.

We also built custom display units for hairdryers and scissor options and incorporated a programmable DMX lighting rig and under-counter lighting effects.